Why Apple Will Continue to Rule the Tech World

Posted on June 12, 2012

Because they care.

It’s really that simple.

They care about their customers. They care about their designs. And they care about producing the highest quality product possible.

This video of the new Macbook Pro is a perfect example of that:

Everything about this computer screams: WE CARE.

They didn’t just incrementally build on previous versions as technology developed, they redesigned the entire interior to take full advantage of everything that was available.

They threw everything out the door and started from the ground up.

They were willing to say ‘This isn’t good enough’ and scrap it all.

It takes balls to do that – to make yourself wrong so you can be the most right.

Take a second to think about your life. And what you would do differently if you wiped the slate clean and started from scratch.

What would you do? What would you create?

Where would you live?

Who would you hang out with?

What would you do in your spare time?

What would you study?

Where would you work?

How long would you work for?

If you were able to wipe the slate completely clean, what life would you fill that void with?

And why aren’t you doing that now?

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