The Best Testimonial Ever…
Posted on November 16, 2011
You can get as many written testimonials and audio recordings as you like but if people don’t believe that you’re living the life they want, they’ll never believe any of them.
If you’re selling ‘make money online’ advice, you better be living the kind of lifestyle that comes from being able to easily and effortlessly make money.
And you better ooze the confidence and strength that come from being able to easily make money.
If you’re selling self help advice, you better radiate the strength, openness, and fulfillment that people seek.
If you’re selling dating and relationship advice, you better radiate the charm and charisma that women are drawn to.
Because if you don’t, it wont matter how many testimonials you have.
I realised this when I was writing the new email sequence for AI.
I was going through the old podcasts and videos that Steven and I shot together and I couldn’t help but notice how much fun we were having.
Everythign we were doing was fun, awesome, cool, and exciting. We were relaxed, charismatic, and funny.
We had *IT*.
This is why guys were buying from us.
This is why guys trusted us with thier money.
They could see that we were the kind of guys they wanted to be.
When you combine this with the fact that they knew how bad we used to be, it’s easy to see why they wanted in.
Always remember, there’s no point in trying to convince them your advice works if you don’t embody the results they want.